Tag Archives: joy

Refresh Everything – let’s vote

IsA Wonderful World is one of the finalists to receive a grand from Pepsi and change the communities in USA.

Our plan is to spend three months traveling all USA and make interventions in at least thirty different cities.

You can find some examples of the interventions we’ll make here.

Or watch this 1min video that describes our main proposal:

If you like the idea and want to help us bringing more joy and break the routine of big cities, please visit the Refresh Everything site and vote on our idea!


What: Promote smile among strangers on subway
Why: People try to avoid eye contact and interaction
How: Hold signs asking people to smile for you
When: March, 2011
Where: F Train, Dumbo Area

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What: Compliment random strangers
Why: People feel depressed (Valentine’s Day)
How: Set a table with a sign and wait for them
When: March, 2011
Where: Union Square, New York

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What: Offered Free Coffee on Subway stations
Why: People are in a hurry and don’t have time for breakfast
How: Bought Coffee and set a table at the subway station
When: November, 2010
Where: 23rd and 6th avenue, subway station – New York

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What: Call a lot of good attention to my bike
Why: Cab drivers don’t respect the cyclists
How: add bubbles and music to my ride
When: October, 2010
Where: around Meat Packing , New York

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What: Leave positive notes in random places
Why: Add positive surprise to people’s routine
How: Leaving greeting and unaddressed cards
When: August, 2010
Where: Around Rio de Janeiro, Brazil


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What: Leave objects in places they might be useful
Why: Add positive surprise to people’s routine
How: See what a place might need and leave it there
When: September, 2010
Where: Everywhere

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Red Balloons in Rio

Luiza is very enthusiastic about the interventions. For the Ultimate Intervention Day she found a way to carry an helium gallon around Rio and spread fifteen big red balloons with nice notes:

This is for you, Even Though I don’t know you. Let’s spread kindness!

I don’t know about the people who received these balloons, but I feel happier just by looking at these photos. It’s so bright and colorful! My favorite is the one with the balloons and the statue of the Christ in the back, makes me miss home!

Maybe I should do something with the Statue of Liberty! hum….

The Ultimate Intervention is getting closer

So, do you remember when I invited everybody to spend one day and do something really nice to a stranger/ community/ friend?

I called it Ultimate Intervention, the day is April 9th and it’s getting closer. Your intervention might be anything, you might spend five minutes or an hour doing it, and it’s supposed to be as much fun and simple and you want.

To clarify this event a little, I create this website.

There are already people from all over the world participating! Why don’t you join us?

10 ways to make a stranger smile

This is a reel of the past interventions. I still have to make the individual movies and tutorials to each one of them.


10 ways to make a stranger smile without leaving the routine and without spending money. : )