At least once per week a friend of mine sends me one of Coca-Cola videos. I’m the biggest fan of their kind initiatives (like “Live Positively” and “Crazy for Good“) and can’t get tired of watching their videos.
Coca-cola is not the only company that uses kindness as a way to conquer consumer’s loyalty. Pepsi also promotes good initiatives (check Refresh Everything), and many other big companies are engaged in volunteer work, defending different causes. The difference, for me, is that Coca-Cola makes it better.
That being said, these are my top five favorite videos:
5. Happinness Truck in India
Small surprises can make your whole day better