Tag Archives: good

Chocolate + kindness = THE BEST THING EVER

If you’re here at this website, you’re probably already noticed that I’m interested in positive psychology and do believe that kinder people are happier and contribute to a better society.

What you might not now, is that, for me, nothing substitutes chocolate. I know a lot of people say they’re chocaholics, but in my case, is different. I literally can’t spend more than 24h without eating a piece. Is my only, and therefore very serious, addiction.

So can you imagine a store where you can buy chocolates with kindness? It would be like heaven for me. The only difference, is that this the store is for real.

The danish chocolate company Anthon Berg, with the help of the agency Robert/Boisen & Like Minded, created the Generous Store. For a day, they ‘sold’ chocolate, but not for money. Instead of that, they were demanding good deeds in return. People would pick up the chocolate and then they would post on Facebook when the promise finally became an action.

Check it out:

The Gift Economy in Practice

In order to develop my projects, I’ve been researching a lot about “The Gift Theory“. Apparently, there are some societies where the big part of the economy is based on spontaneous exchange of goods and services which are performed without any specific reward in mind. But, since it’s part of the culture, those gifts are always circulating. Is that old story of what goes around comes around, but within specific cases.

The interesting part of it is that, if you receive a gift, you’re supposed to spend it, because in case you use it to generate profits, you’re ruining the chain. The same way that if you return a favor directly to the person who gave it to you, you’re not creating a chain either. The idea is always to expand the gifts the most you can.

So, this whole introduction was to describe a particular situation that happened to me and made me very happy: every week I go to Le Pain Quotidien to have lunch. In fact, I go so much that the waiters already know by heart what I want (I don’t vary either). Last time, however, I skipped my favorite part: the mini brownie for dessert, because I was starting another diet that I wouldn’t follow.

When I was already paying the bill, the waitress left a mini-brownie on my table and said: – This is for you! She completely made my day! And it made me think that maybe my chocolates for help/ free coffee are returning to me, but in a much better way! Isn’t it wonderful? Time to think for the next intervention, then…