The day a smile stopped São Paulo

My friend sent me this link and I absolutely LOVED it! Unfortunately, there is no subtitles in english, but it is about an advertisement campaign that had eleven radio stations to play at the same time a record asking people to smile to each other in transit. Simple like that! 🙂

2 Comments

  • 1
    Luiza Trigo
    November 16, 2010 - 11:39 pm | Permalink

    Fofo! Dá vontade de fazer umas coisas loucas no Rio!

  • 2
    Luiza Trigo
    November 16, 2010 - 11:39 pm | Permalink

    Acho que vou repassar uns livros nuns cafés qnd eu voltar! rs

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